10 Secrets:
Why Aren't
My Posts
Getting Likes?
Why do some social media posts go wildly viral while others go completely unnoticed? Experts in social media analysis have been trying to answer this question for years. Unfortunately, they haven’t reached a consensus yet. However, the concerns of analysts are of little interest to brand representatives, celebrities, and SMM professionals. For them, the main goal is one thing—to create content that instantly becomes popular on any social network and sticks in the minds of the target audience. Are there really ways to achieve this?
Let’s be honest—no one has invented a perfect recipe for a successful post yet. However, that doesn’t mean it’s impossible to identify some common traits shared by popular entries. Let's select a couple of dozen interesting posts that have garnered the most likes and shares, and figure out what people actually like.
1. Real-Life Stories
Social media users love reading stories about eternal themes: strong friendship, unrequited love, family happiness, etc. This is because every one of us has encountered something similar. Write a story about a specific person whose life has been touched by an event that can resonate with the reader.
2. Something Unusual or Unexpected
While scrolling through their news feed, people stop to look at something unusual or unexpected. Try to surprise them with an interesting scientific fact, a cool idea, or something that makes them think.
3. Always on Time!
Using this method is quite difficult. You need to stock up on a large number of posts that talk about specific dates or events. In addition, it is important to switch in time to what appears on the event horizon. That is, it is crucial to catch the moment when information capable of exciting the public might appear. If you learn to choose the right moment, all your posts will gather a large number of likes.
4. Smart Presentation
We are not talking about the grammatical correctness of the text, but about its style. Learn to present information correctly: a bit of sarcasm, the use of infographics, quotes, etc. All this looks quite concise and much more pleasant than, for example, loud personal statements and written reports.
5. Cut the Clichés
Regulars of social networks have long stopped paying attention to dumb posts like “Like if you’re not a loser” or “Maximum repost!!!”. It is boring and uninteresting. Come up with something more fun, motivating, and unusual.
6. Inspire Your Followers
Usually, this is achieved with the help of quotes. Do not be afraid that their use will be inappropriate. Inquisitive minds have tried hard over several centuries, so you can pick an inspiring phrase for almost any situation. This attracts attention because the reader applies such quotes to themselves.
7. Let’s Talk About Pain Points
You will collect hundreds of likes if you can compose a post that makes people want to scream after reading it: “Yes, yes, yes! That’s exactly how it is! How did he know?!” Even if you touch upon a sensitive and irritating topic, the effect is undeniable! In any such topic, you can highlight something, find a hook that, aside from hate, will evoke sympathy in people.
8. One Thing at a Time
Do not rush to tell your subscribers everything you know. Come up with an intriguing headline, write a short introduction. They should interest the user, forcing them to think about what is written next. If you managed to achieve this effect, then you can proceed to the essence.
9. Lists, Lists, Lists
Structured text always attracts attention because it is easy to read, and the information presented in it is also easily perceived. The simplest and most famous technique to achieve maximum text structure is the use of lists.
10. Photos and Other Media
This is an effective trick that works even if the text of the post is far from ideal. Open your news feed. Sometimes endless articles and other textual information just drive you crazy, don’t they? But photos and video materials delight the eyes. Find an interesting picture capable of surprising your subscribers and attach it to the post.
