Getting ready for landing page creation
The landing page creation service Lpg.tf – is a reliable way to turn your homepage into a real trap for visitors . And the main reason is that its creation begins with your target audience analysis, its needs and desires. Thus, due to the service and marketing researches you will be able to increase your website conversion rate and embrace your target audience in full.
What should a landing page be like?
The landing page has to meet all your buyers` requirements, answer their questions and brush aside all fears and doubts. Therefore, before you start creating it you should answer the following questions:
- Who is your customer? What is his/her life philosophy, what is he/she afraid of, what does he/she want, does he/she have any needs and what is he/she doubtful of?
- Determine USP (Unique Selling Point) of your website. What is it and, most critical, why should they choose you rather than your competitors?
- The purpose of your landing page. What is most important for you – to sell, lure, receive feedbacks, or do you just want to attract attention? – This all is critical.
Thus, before creating a landing page on Lpg.tf platform, you have to be acutely aware of answers on the following questions: Who is your customer? What product do you sell (USP)? What do you need from your target audience?
What should you do to understand your customer?
Who is your customer?
Can you imagine your customer? Try to take a sheet of paper and a pen and compose his/her general image (gender, age, possibly profession, social and family status). Then draw his/her psychological portrait (fears, desires, needs, doubts and values, even projects and purposes of life). If you miss these elements the creation of a high-quality and really «selling» landing page is like reading coffee grounds (you`ll never guess correctly).
It seems easy but you should take into account that a website may be oriented to different target audiences. For example, your customers may include dealers, retail buyers, as well as wholesalers. And considering the fact that they have different desires and needs you might arrive at the conclusion to create several landing pages.
When you are done with all portraits you have to get a «person», that is to say, a generalized character of each target audience group. And based on the «person» you should carry on, design a page that will motivate and persuade visitors to do the action you need (order, buy, call, write, answer).
Working at USP
Here we would like to introduce an example of a unique pizza service: «Pizza delivery within 30 min. If we are late – the pizza is free». It’s clear and brief. And the reason lies in the fact that two simple sentences contain the description of the company (delivery), the product it offers (pizza), and most significantly why you should choose this company rather than its competitor (only 30 min. + if late then free).
Taking into consideration the above, we can produce a USP formula: familiar commodity or service + unique character + benefits for buyers. Based on this formula, you should create your own USP that would fit in two or three short sentences.
What actions should the target audience perform on your landing page?
When you are done with all previous items, answer the main question: What should a buyer do having read your landing page (buy, order, call, answer questions, etc.)? This will determine the template, as well as efficiency of the whole page in general.
Now everything is ready to create your own landing page on Lpg.tf platform without any assistance of programmers or designers. All technical aspects (hosting, subdomain, template, page layout, CRM system installation, conversion rate optimization and analytics) have been activated and are working.
