Small Leaks That Make Your Landing Page Ineffective

You will find countless articles on the internet about landing page efficiency. This article stands out with exceptional tips and an original approach to business as a whole. Use these simple tips to plug the leaks and boost your landing page conversion rate.

Positioning and Mood

Reach straight for the customer’s heart. Your website should evoke positive emotions or, even better, become a source of inspiration.
Use high-quality images and bright, cozy, attractive visuals to set the right mood.

Sell the Solution

Sell the solution to a problem, not just the product or service. No one cares that reinforced plastic windows are the optimal solution for construction. The buyer wants to feel the benefit of the purchase.

Compare for yourself:
Example of selling a product: “Plastic windows are eco-friendly and made of quality materials. They possess a high degree of weather resistance.”

Example of selling a solution: “Plastic windows are made from materials that are safe for humans. They retain heat and keep your home cozy in any bad weather.”

Amazement

A pleasantly surprised customer won’t pay attention to your competitors. If you have gifted them positive emotions, they know where to go not only for goods but also for a good mood.

Utilize loyalty programs and ensure fast delivery. Be friendly when responding to inquiries and phone calls.

The Power of Words

Use phrases that sell.

For example:

• If your product cannot be found offline, be sure to write about it.
• Set a deadline: “Offer valid until...”. The limited nature of the offer warms the client up to make a purchase. Amplify the effect with a countdown timer.
• Next to the “Request a call” button or contact collection form, write: “This does not obligate you to anything.”
• Offer free shipping.

Description

Write as if the client already owns the product. Describe the item in detail, highlighting characteristics that surpass competitors. Imagine the visitor cannot see the photo and relies solely on your words. Tell them about the convenience and benefits of purchasing such an item. Place photos of the product or make a video review. It isn’t always clear from a photograph how a product functions.

Button Competition

Call-to-action (CTA) buttons are a very good tool. We all know the saying: “Too much of a good thing is bad.” This applies to buttons and forms as well. From the outside, it creates the feeling that giving a choice is good: request a call, fill out a form, or ask a question.

However, practice shows that a single action is far more effective. Do not confuse visitors; know the limit and leave just one clear option.

Conclusion

The era of emotionless sales has long exhausted itself. Customers have become pickier, the competitive environment is much tougher, and psychology acts as an additional element to marketing.

Keep up with the times and observe internet trends. Patch up your site, and you will feel the fruits of your labor.