Stay in Trend:
Top Trends
of 2015
How can you succeed in an online business? You have probably asked yourself this question. Beyond your own ideas, strategies, and monitoring competitors, it is crucial to keep an eye on current web trends.
This does not mean you should copy someone else's design or functionality. If you do, your landing page will simply get lost among the masses of similar websites. Maintain your unique flair; from the very first click, users should understand that your website is exactly what they have been searching for. And do not forget about World Wide Web trends. When you look more modern than your competitors, the user will make their choice in your favor.
Track Everything
Perhaps the key advantage of an online business is the broad scope for marketing research. You can always check the exact outcome of a specific action.
Especially since all the necessary analytics tools are available for free, and learning how to work with them is not difficult. Many are only interested in basic statistics: visit count, bounce rate, and pages viewed per session. This data alone is far from enough.
Just think about it: an offline business owner placing a billboard has no idea whether it worked or not; sales could easily have increased due to a completely different factor. Yet, a significant number of online entrepreneurs who possess a decent amount of useful statistical data fail to analyze it. Be better than your competitors. Track and measure everything that can be counted. When you have concrete statistics in your hands, you will no longer build your strategy blindly; you will know your actual strengths and weaknesses.
Set aside some time today to set up your web analytics, and it will undoubtedly live up to your expectations.
Video Reviews
A buyer is a naturally curious person. They want to know everything, and a standard description (weight, material, brand, properties, and shelf life) is simply not enough. The buyer wants to know how the product feels to the touch, how it smells, what it looks like in motion, and whether they can use it to reflect sunlight.
To satisfy this curiosity, shoot high-quality video reviews. They will answer the vast majority of your customers' questions.
Engaging Content
I think you know what it’s like to wake up in the morning and, before even having a cup of coffee, briefly scroll through your social media news feed. What do these feeds consist of? Quotes, short stories, and a massive amount of pictures and photos. The trend of "minimum text, maximum images" is living its final days.
Users are tired of reading endless statuses on social networks. They need practical, comprehensive information. However, do not assume that visitors will happily bury themselves in boring, massive text blocks. They have become much more demanding in this regard. Now, you need to work hard on crafting high-quality content.
Responsive Design
Smartphones, tablets, e-readers, smart TVs, and smartwatches. Your website must display perfectly on any device. Website responsiveness is no longer just a competitive advantage—it is a mandatory criterion. Landing pages created on the Lpg.tf platform display correctly across all gadgets.
Smartphones and tablets are similar in nature, making it relatively easy to make a site responsive for both. However, the layout required for smartwatches versus PCs differs drastically and will not function correctly without adjustments. Solving this problem takes time. Towards the end of 2015, the sheer variety of different gadgets will force web designers to adapt websites using their own customized methods.
Simple Design
The widespread popularity of simple web design was brought about by corporations like Apple, Microsoft, and Google. Flat, minimalist design, which has replaced heavy structures, not only looks aesthetically pleasing but also prevents unnecessary distractions. A lightweight UI design allows users to interact with your content freely and quickly.
Another rising trend is crisp, Full HD photography at 1920 pixels wide. Soon, these images will flood the internet. When an image serves as a background, it is usually slightly blurred so as not to compromise usability. The text over it is written in a large font size—no less than 64 pixels. It is extremely important to refine your typography. Choose a clean sans-serif font and adjust it so that it is incredibly easy to read.
A/B Testing
You have undoubtedly come across articles claiming: “The website was hopeless, then we changed the button color and became millionaires” or “After we made the name field in the lead capture form optional, the conversion rate sky-rocketed by 37.5%.” The catch is that these case studies are unique. If you simply replicate the exact actions described in an article on your own website, it is highly unlikely that anything miraculous will happen.
However, nothing stops you from conducting such tests yourself. Especially since Lpg.tf provides you with the perfect functionality to do so. Run A/B split tests, and you will discover exactly what your users prefer and which specific changes will optimize your landing page.
Conclusion
2015 is going to be a paradoxical year. The complex is becoming simple, and the simple is turning into a trend. New business opportunities are constantly emerging. Boldly follow these changes, adapt your strategies, and increase your profits.
