Driving Traffic
via Social Media
In today's digital landscape, social media plays a pivotal role. It helps drive traffic comprising your specific target audience. This form of advertising is cost-effective (and can even be completely free), making it ideal for aspiring entrepreneurs.
If you manage to strengthen your social profile from day one, it will have a very positive impact on your search engine rankings and allow you to attract traffic faster. Furthermore, a high number of likes and shares significantly boosts social trust.
Groups and Communities
The first step is to create groups on social networks. Next, configure the buttons on your landing page so users can easily share content with their friends.
Use high-quality content in your groups and always include a link to your landing page. Publish useful and relevant information. You could pay for likes and shares or buy link placements on thematic pages. While this improves the technical metrics of the page, it is far better when real people like and share your content. The paid method is okay, but it won't yield the same results as organic engagement (without fake inflation).
Achieving real results isn't actually that difficult. Social networks offer you the amazing opportunity to search for people based on various criteria. You can match age, interests, and location to your consumer profile and gather these people in your group.
To create a positive impression, you must answer all questions, pay attention to users, and organize a comfortable space for visitors to interact. Post information regularly. The presentation of information is often more important than the information itself. Use engaging copy (using the AIDA technique, for example) and captivating images. Create viral content.
Good to Know
Studies have shown that the best and most profitable times for posting are 9:00, 12:00, 15:00, and 18:00 on Mondays, Wednesdays, and Thursdays. Use effective headlines; they generate 47% more shares. Social media users also love questions and polls. If you ask them to vote, user activity can increase by up to 400%.
Monitor what is happening in the group, delete spam, and reply to comments in a timely manner—users appreciate promptness.
Launch targeted advertising on Facebook and other platforms with a link to your group and website. It is affordable and convenient. You select an approximate profile of the user to whom it will be shown, increasing the chances of them clicking through to your page or site.
On Twitter, tweet regularly to avoid drowning in the feed of similar information, and always use hashtags.
Attract users from active social networks:
- VK
You can safely bypass other networks like Odnoklassniki or LiveJournal. They tend to house passive traffic that rarely clicks on links.
It is better to create an account on Instagram. You can post product variations or behind-the-scenes production processes there—get creative.
Final Tips
A very important condition for driving traffic from social networks is to work smartly. Not all products fit the "mass consumption" label, and some of them are unsuitable for promotion via social media.
Many users access social networks via mobile devices, so your website must be responsive and display correctly on all screens. In this high-tech era, this is a mandatory requirement. No one will stay for even five minutes on a broken website.
Do not forget to monitor click-through statistics and traffic, both within the groups themselves and through analytics tools.
Conclusion
Using social networks for website development is most often justified and bears fruit. Managing groups takes little time and expense, and costs are not mandatory. By applying effort, you can promote yourself on social networks completely for free. However, managing large communities is a rather difficult process; you need to dedicate a lot of energy to them, which will pay off fully with the right actions.
