Where to get visitors
A landing page is distinct from a regular website, so standard methods won’t work for single-page sites—they require a unique approach.
Unlike a typical website, a landing page has one single goal. Imagine a basketball court. The basket is the goal the visitor must score. Your objective is to make the process of shooting the ball as simple and clear for the user as possible, while being profitable for you. Consequently, we need a tall player who knows the shooting technique, or at least someone who will try to throw the ball into the basket rather than leaving the court at the first whistle.
This is exactly the principle you should use to drive traffic to your site—targeting only the relevant audience.
How to drive visitors to a website? Most web page owners ask themselves this question at least once. Even if your page contains mega-interesting information, high-quality images, and a pleasant design, it’s not a given that you will have any visitors at all. Weeks and months may pass, and your statistics might still show a zero. So, what should be done in such a case?
In this article, we will review the simplest and most effective ways to generate traffic.
Contextual Advertising (PPC)
This is one of the most effective types of online advertising. It appears on the search engine results page and matches the user's query. This way, this type of ad reaches its potential consumer directly.
Contextual advertising consists of short ads with a catchy headline. It works through powerful search engines like Google and Yandex.
Its function lies in displaying ads that correspond to the user's search request. Therefore, you need to clearly define your keywords and their phrasing.
Social Networks
(Facebook, LinkedIn, Twitter, Vkontakte, Odnoklassniki.)
Effectiveness depends on your business niche. If your product is aimed at mass consumption (pizza delivery, beauty salons, ballpoint pens), then advertising on social networks is just what the doctor ordered. But if you sell, for example, cement trucks, this type of advertising is unlikely to be very useful.
On Facebook and Vkontakte, you can place targeted ads or leave links wherever appropriate.
You can create a group and publish the latest news there. On the landing page, place links to these groups under buttons. Social networks often serve as social proof. If a user sees that someone has already bought your product/service, they will be more confident in your company and predisposed to purchase.
Teaser Advertising
Derived from the English word "tease," these are ads designed to provoke curiosity. It is an advertisement consisting of a small image and text beside, below, or above it. It contains a certain intrigue; the headline often asks a question. Sometimes a riddle is placed in the teaser for a few days, and the answer is revealed later.
Blogs
Advertising in blogs can be:
- banner ads;
- guest posts;
- promotional reviews;
- sitewide links;
- permanent articles.
The type of blog advertising should be chosen depending on the goal. For brand image, place a banner; to get keywords to the top, use an article or blog posts.
You can also simply leave comments under articles with a link to your site.
SEO
This method of attraction will take more time than contextual ads.
There is a theory that search engines don't particularly like single-page sites, but practice shows that landing pages can also break into the top positions.
Everyone knows that the first sites returned by the search engine take all the cream. Therefore, do not miss the opportunity to get into the TOP—optimize your keywords.
You can also drive traffic to a landing page using other methods:
- create newsletters;
- post viral videos on YouTube;
- buy advertising on other websites;
- post free classified ads on sites that allow links;
- start an email list;
- use simple and memorable domains.
